Graveyard

When we started, ZocDoc had negative brand awareness. A few years later, it was appearing on lists of the world's most creative brands.

▶

We made some TV with David Shane

▶

We made some social videos ourselves

We taught ZocDoc's search engine to understand patients, not just medicine

We redesigned the insurance card after learning patients couldn't read it

We turned onboarding into a mission worth joining

▶

We created a VR experience to help patients relax in waiting rooms

I spent a few years helping lead Xbox, launching Halo, Gears of War, and Kinect. The Kinect launch won a Clio and TED's Idea of the Year. (RIP.)

▶

Halo 4

▶

Gears of War

▶

Kinect Effect

Wandering Bear had a robust b2b business that Covid destroyed. We helped them build a consumer business with a new brand strategy, redesign and content.

▶

Hospital

▶

Sister

We helped launch Worldcoin, Sam Altman's proof-of-personhood project. Convincing people to let an orb scan their iris was challenging enough, so we kept the messaging simple. The launch spanned dozens of countries simultaneously.

Orbs Are Here

SF

Berlin

Madrid

NYC

SF Reaction

My agency worked on 3 different Gemini Crypto campaigns, mostly outdoor. This was the latest global campaign "Go Where Dollars Won't" done with legendary sci-fi illustrator Matt Griffin.